200-The End!!

The last section of Groundswell is about how the groundswell can change your company and how to deal with this change. They give 5 steps to make sure that your company is ready. They say, start small, educate your executives, get the right people to run your strategy, get your agency and technology partners in sync, and plan for the next step and for the long term. Overall the book was pretty boring, it wasn't too bad though and I can use it for my Hewitt Paper. Oh well, its over now.